As part of a 36-page 2017 special in Ragtrader's January magazine, eStar’s digital strategist Greg Randall reveals how to create an amazing online experience. 

Register NOW for a PowerRetail Hosted Webinar Featuring Bronto and eStar

How a Changing Consumer Behaviour Impacts Your Lifecycle Messaging Strategy

When: Thursday, November 17

11am AEDT / 1pm NZT

 

                          

Matt Neale, eStar Chief Technology Officer speaks with Inside Retail - Australia, about the importance of connecting Stores to Online.

John Menagh, Sales Director, and Greg Randall, Digital Strategist join the team

 

MELBOURNE, Australia – Monday 21^st, March 2016 – eStar, Australasia’s largest specialist eCommerce solutions company, has today announced two new senior appointments to bolster its growing operations.

John Menagh joins eStar as Sales Director, Australia, and will be responsible for sales and business development opportunities in the Australian market. Greg Randall joins the business as a Digital Strategist for Australia and New Zealand.

     

John Menagh, Sales Director (above left) and Greg Randall, Digital Strategist (above right), join eStar

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015

By Greg Randall

First Published by EConsultancy on 6 March, 2016

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences.